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The Genre of the Lecture and its Modern Varieties

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).

Based on the data from Russian and English YouTube videos, the paper examines several modern varieties of the genre of the lecture (academic, public and entertaining para-scientific lectures). The analysis revealed that the main feature of the Internet lecture discourse is the speaker’s willingness to focus on their real audience and many more potential viewers and subscribers, so that they may not skip to another channel. Both in Russian and English linguocultures the effectiveness of the lecturer’s interaction with the potential audience is determined by the choice of the appropriate means of communication and rhetorical tools for sharing specific information as well as the addresseeoriented public speaking delivery style. The findings might be useful to improve students’ communicative competence.

Author: 
Matyashevskaya
Angelina
Igorevna
,
Saratov State University n. a. N.G. Chernyshevsky
,
Saratov
,
angelinacaribe@gmail.com
Key words: 
types of academic discourse, spoken language, extra-linguistic factors, communicative competence
DOI: 
https://doi.org/10.18500/2311-0740-2019-4-24-246-253
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Journal issue: 
№ 4 (24), 2019, 
Heading: 
Studies of individual genres
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