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The language image of the elderly person in the light of evaluating speech genres

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).

Modern linguistic anthropology is characterized by the integration of methods and means of the research reflected in the language of knowledge about the world and the person. It uses instrumental opportunities of the genre theory for semantic modelling of the language image of the person.

The substantiation of the research of the language image of the person in the speech genre aspect is given in the article. Meanings, represented by language units of different levels, are focused in the speech genre. The communicative and pragmatic conditionality of these units functioning is also reflected in the present paper. Addressing the speech genres allows to represent the subject-object nature of the language image of the person and describe this image fully.

By the example of the research of the image of the elderly person in the Russian language picture of the world, sense oppositions, represented in evaluating speech genres “approval” and “punishment”, typical for the Russian language, are analyzed. The stereotype evaluation of the age of getting old, reflected in the speech genre “maxim”, are revealed.


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