General problems of the speech genres theory VERBAL ASSOCIATIONS AS A COMPLEMENTARY SOURCE OF MATERIAL IN COMPLEX STUDY OF SPEECH GENRES Starostina E. V., Kozhara O. V. № 3 (19), 2018 “NEW LITERACY”, “NEW ILLITERACY” AND THE GENRES OF SPEECH Elina E. G., Friesen M. A. № 3 (19), 2018