Utterance, Genre, Discourse: Semiotic Modeling
The paper deals with semiotic representation of discourse treated as a text immersed in a communicative situation. In this respect discourse may be analyzed from the point of view of 1) its form and content correlation and 2) types of its content. The first approach makes it possible to single out three contextually relevant levels of discourse manifestation: 1) a concrete situationally bound utterance or text, 2) a text genre and 3) a discourse type. The second approach is aimed at description of semiotically relevant contensive types of discourse. Three types of signs as proposed by Ch. Pierce allow us to describe signal, iconic and symbolic types of discourse corresponding to 1) phatic communion conventions, 2) topic and situation correlation and 3) programs of behavior as implanted in discourse. Three types of sign meaning (semantic, pragmatic and syntactic sign dimensions) as postulated by Ch. Morris focus on 1) the meaning of discourse (its topic), 2) personal and situational characteristics of interactions (non-assertive components of meaning – emblems, allegories and symbols – are especially important in this respect), 3) inter-discourse combinations, correlations and evolution patterns. Semiotic modeling of discourse enables us to see its multidimensional nature and describe its structural, topical, social, psychological and situational qualities.
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